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Basurto Meza, Carlos E.
Bloom, Paul N.
61
Kotler, Philip
7
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4
Hoeffler, Steve
4
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MIT sloan management review
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How Social-Cause Marketing Affects Consumer Perceptions - A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is...
Bloom, Paul N.
;
Hoeffler, Steve
;
Keller, Kevin Lane
; …
- In:
MIT sloan management review
47
(
2006
)
2
,
pp. 49-55
Persistent link: https://www.econbiz.de/10006228676
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