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In this paper we analyze the strategic interaction between a new good producer and a remanufacturer who use negative advertising on television (TV) to compete for a greater share of the market of a particular good. Government regulations limit the total amount of negative advertising time either...
Persistent link: https://www.econbiz.de/10012943115
We analyze the hitherto unstudied duopolistic interaction between a new good producer and a remanufacturer who compete for a dominant share of the market for a particular product. Each firm i spends d_i ≥ 0 on product development to sway consumers and this expenditure increases the likelihood...
Persistent link: https://www.econbiz.de/10012989063
We analyze the hitherto unstudied duopolistic interaction between a new good producer and a remanufacturer who compete for a dominant share of the market for a particular product. Each firm i spends d_i ≥ 0 on product development to sway consumers and this expenditure increases the likelihood...
Persistent link: https://www.econbiz.de/10012989862
Persistent link: https://www.econbiz.de/10011772962
In this paper we analyze the strategic interaction between a new good producer and a remanufacturer who use negative advertising on television (TV) to compete for a greater share of the market of a particular good. Government regulations limit the total amount of negative advertising time either...
Persistent link: https://www.econbiz.de/10014034360
Batabyal and Yoo (2019) have recently obtained a significant result in their analysis of the use of utilitarian and Rawlsian policies by two cities to attract the creative class. They show that if one city switches to a Rawlsian or more egalitarian objective when the other city remains...
Persistent link: https://www.econbiz.de/10012865182
We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to compete for a dominant share of the market for a certain good. Each firm chooses one of three possible strategies for running its advertising campaign. The two rival firms care...
Persistent link: https://www.econbiz.de/10012930136
Batabyal and Yoo (2019) have recently obtained a significant result in their analysis of the use of utilitarian and Rawlsian policies by two cities to attract the creative class. They show that if one city switches to a Rawlsian or more egalitarian objective when the other city remains...
Persistent link: https://www.econbiz.de/10012845763