We briefly review and discuss traditional conjoint analysis (CA) and discrete choice experiments (DCEs), widely used stated preference elicitation methods in several disciplines. We pay particular attention to the origins and basis of CA, and show that it is generally inconsistent with economic...

Disagreement among researchers regarding types of optimal choice experiments is often best seen as resulting from differences in the set of assumptions researchers are willing to make about the underlying data generating process. Much of the current debate may have confused, rather than...

Recent Monte Carlo work on choosing experimental designs for discrete choice experiments seemed to greatly simplify this choice for applied researchers. It suggested that (a) commonly used designs can generate unbiased estimates for indirect utility function specifications with main effects only...