Recent interest in the economics of biodiversity and wider ecosystem services has been given empirical expression through a focus upon economic valuation. This emphasis has been prompted by a growing recognition that the benefits and opportunity costs associated with such services are frequently...

We present the results of a ‘natural experiment’ to test how variations in exogenous risk levels affect resultant willingness to pay (WTP) for risk reduction. The case study presented considers WTP for reductions in the skin cancer risks associated with exposure to solar UV radiation. A...