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Batista, Luciano
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A CRM-based pathway to improving organisational responsiveness : an empirical study
Batista, Luciano
;
Dibb, Sally
;
Meadows, Maureen
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 494-521
Persistent link: https://www.econbiz.de/10012313917
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