//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Brittney C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Werbewirkung
2
Werbung
2
Advertising messaging
1
Brand
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social Web
1
Social judgments
1
Social web
1
Stereotype content model
1
advertising appeals
1
brand response
1
construal level theory
1
psychological sense of brand community
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bauer, Brittney C.
Kaiser, Harry M.
67
Franses, Philip Hans
51
Eisend, Martin
49
Heckman, James J.
41
Taylor, Charles Raymond
39
Anderson, Simon P.
38
Kind, Hans Jarle
37
Pelsmacker, Patrick de
37
McAleer, Michael
34
Saffer, Henry
30
Gierl, Heribert
28
Septianto, Felix
28
Wilbur, Kenneth C.
28
Nilssen, Tore
27
Rosengren, Sara
27
Pflaum, Dieter
26
Nickel, Volker
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Sethi, Suresh
24
Sørgard, Lars
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Acemoglu, Daron
22
Bagwell, Kyle
22
Bruhn, Manfred
22
Nesheim, Lars
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Zha, Tao
22
Hendry, David F.
21
Kinnucan, Henry W.
21
Richards, Timothy J.
21
Calzolari, Giorgio
20
Chintagunta, Pradeep K.
20
Huh, Jisu
20
Mueller, Barbara
20
Roth, Christopher
20
more ...
less ...
Published in...
All
European journal of marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The match-up hypotheses revisited : matching social judgments and
advertising
messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
2
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of
advertising
appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->