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~person:"Bauer, Hans H."
~person:"Biel, Alexander L."
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~type_genre:"Reprint"
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Brand morphing across Wal-Mart...
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Bauer, Hans H.
Biel, Alexander L.
Sattler, Henrik
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Brand management ; Vol. 3
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Measuring and managing brands
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ECONIS (ZBW)
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Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
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2009
Persistent link: https://www.econbiz.de/10003784910
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Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
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2010
Persistent link: https://www.econbiz.de/10003924411
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