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~person:"Bauer, Hans H."
~person:"Brown, Stephen"
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Marketing management"
~type_genre:"Reprint"
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Brand morphing across Wal-Mart...
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Brand management ; Vol. 3
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Drivers of brand extension success
Völckner, Franziska
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Sattler, Henrik
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2010
Persistent link: https://www.econbiz.de/10003924411
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Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
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Sherry, John F.
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2009
Persistent link: https://www.econbiz.de/10003784641
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