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~person:"Bauer, Hans H."
~person:"Dens, Nathalie"
~person:"Keller, Kevin Lane"
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
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Brand morphing across Wal-Mart...
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Advertising effects
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63
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Bauer, Hans H.
Dens, Nathalie
Keller, Kevin Lane
Sattler, Henrik
Burmann, Christoph
99
Esch, Franz-Rudolf
44
Huber, Frank
41
Melewar, T. C.
37
Phau, Ian
32
Loureiro, Sandra Maria Correia
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Baumgarth, Carsten
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
The journal of brand management : an international journal
6
International journal of advertising : the quarterly review of marketing communications
5
Marketing letters : a journal of research in marketing
5
Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Measuring and managing brands
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Essays on the effects of brand names and prices on consumer behavior
2
International journal of advertising : the review of marketing communications
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Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
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Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
SpringerLink / Bücher
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Brand management in emerging markets : theories and practice
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Engaging consumers through branded entertainment and convergent media
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Financial Times handbook of management
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of advertising
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ECONIS (ZBW)
113
USB Cologne (EcoSocSci)
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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2
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
3
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
4
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
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5
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
6
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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9
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
10
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
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