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~person:"Bauer, Hans H."
~person:"Diller, Hermann"
~person:"Reinecke, Sven"
~subject:"Germany"
~subject:"Markenpolitik"
~type_genre:"Festschrift"
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Bauer, Hans H.
Diller, Hermann
Reinecke, Sven
Bruhn, Manfred
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Schriften zum Marketing
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
Bauer, Hans H.
(
ed.
);
Dichtl, Erwin
(
honouree
); …
-
1995
Persistent link: https://www.econbiz.de/10012879378
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2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
Haas, Alexander
(
ed.
);
Diller, Hermann
(
honouree
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003224217
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