//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Guzman, Francisco"
~person:"Park, C. Whan"
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenimage
Marketing management
Brand management
112
Markenführung
111
Brand image
82
Consumer behaviour
63
Konsumentenverhalten
63
Brand
41
Markenartikel
41
Deutschland
31
Germany
30
Beziehungsmarketing
22
Markenpolitik
22
Relationship marketing
22
Werbewirkung
20
Erfolgsfaktor
14
Success factor
14
Theorie
14
Theory
14
Brand extension
10
Markentransfer
10
Marketingmanagement
9
Brand equity
8
Einzelhandel
8
Measurement
8
Messung
8
Social Web
8
Social web
8
Designation of origin
7
Estimation
7
Handelsmarke
7
Herkunftsbezeichnung
7
Personality psychology
7
Persönlichkeitspsychologie
7
Retail trade
7
Schätzung
7
Store brand
7
Celebrity endorsement
6
Celebrity-Werbung
6
more ...
less ...
Online availability
All
Undetermined
38
Free
3
Type of publication
All
Article
71
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
55
Aufsatz in Zeitschrift
55
Aufsatz im Buch
14
Book section
14
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
9
Working Paper
9
Reprint
5
Aufsatzsammlung
2
Collection of articles of several authors
2
Hochschulschrift
2
Lehrbuch
2
Sammelwerk
2
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
61
German
33
Author
All
Bauer, Hans H.
Guzman, Francisco
Park, C. Whan
Sattler, Henrik
Burmann, Christoph
99
Esch, Franz-Rudolf
44
Keller, Kevin Lane
43
Huber, Frank
41
Melewar, T. C.
37
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Baumgarth, Carsten
29
Bang, Nguyen
28
Diamantopoulos, Adamantios
28
Romaniuk, Jenni
27
Gierl, Heribert
25
Foroudi, Pantea
24
Schade, Michael
24
Han, Heesup
23
De Chernatony, Leslie
22
Bruhn, Manfred
21
Ko, Eunju
21
Pelsmacker, Patrick de
21
Usman, Osly
21
Gupta, Suraksha
20
Japutra, Arnold
20
MacInnis, Deborah J.
20
Christodoulides, George
19
Dens, Nathalie
18
Fetscherin, Marc
18
Meffert, Heribert
18
Merrilees, Bill
18
Sarkar, Abhigyan
18
Wiedmann, Klaus-Peter
18
King, Ceridwyn
17
Paul, Justin
17
Veloutsou, Cleopatra
17
Ekinci, Yuksel
16
Gil Saura, Irene
16
Khan, Imran
16
more ...
less ...
Institution
All
Society for Consumer Psychology.
1
Published in...
All
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
The journal of product & brand management
9
Journal of business research : JBR
8
Brand management ; Vol. 3
3
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Essays on the effects of brand names and prices on consumer behavior
2
Handbook of brand relationships
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Handelsforschung
1
International marketing review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management von Forschung, Entwicklung und Innovation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Measuring and managing brands
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
93
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
4
Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.
;
Stokburger-Sauer, Nicola E.
;
Exler, Stefanie
- In:
Journal of sport management : the official journal of …
22
(
2008
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
Saved in:
5
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
6
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
Saved in:
7
Aufbau und Steuerung von Dienstleistungsmarken : die Markenpersönlichkeit als Differenzierungspotenzial und Ausgangspunkt einer Vertrauensbeziehung zwischen Dienstleistungsmarke un...
Bauer, Hans H.
;
Huber, Frank
;
Heß, Silke C.
-
2007
Persistent link: https://www.econbiz.de/10003469144
Saved in:
8
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
9
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
10
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->