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~person:"Bauer, Hans H."
~person:"Sattler, Henrik"
~source:"usbk"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Marketing management"
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Bauer, Hans H.
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Markenpersönlichkeit als Grundlage von Markenloyalität : eine kausalanalytische Studie
Bauer, Hans H.
;
Mäder, Ralf
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10004818696
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