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~person:"Bauer, Hans H."
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Marketing management"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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Brand morphing across Wal-Mart...
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Bauer, Hans H.
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Keller, Kevin Lane
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Brand management ; Vol. 3
1
Management von Forschung, Entwicklung und Innovation
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ECONIS (ZBW)
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Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik
-
1997
Persistent link: https://www.econbiz.de/10000613145
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