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~person:"Bauer, Hans H."
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Bauer, Hans H.
Sattler, Henrik
Keller, Kevin Lane
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Tomczak, Torsten
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Brand management ; Vol. 3
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ECONIS (ZBW)
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
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2
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
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