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~person:"Bauer, Hans H."
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~type_genre:"Reprint"
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Brand morphing across Wal-Mart...
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Bauer, Hans H.
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Brand management ; Vol. 3
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Drivers of brand extension success
Völckner, Franziska
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Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
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