The last several years has witnessed a growing interaction between economists and sociologists engaged in the study of organizations' strategies. Economists and sociologists can gain real insight from these interactions. To date, however, these interactions have been to ad hoc and unfocused to...

Why do firms do what they do? Why does one cut prices while its neighbor buys out competitors? Why does one diversify into new industries while its neighbor spins off subsidiaries to focus on its core competence? Why do some strategies rise while others fall? These are central concerns of both...