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Baumgartner, Alexander
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The undervaluation of corporate reputation as a supplier selection factor : an analysis of ingredient branding of complex products in the manufacturing industry
Lienland, Bernhard
;
Baumgartner, Alexander
;
Knubben, Evelyn
- In:
Journal of purchasing and supply management
19
(
2013
)
2
,
pp. 84-97
Persistent link: https://www.econbiz.de/10009766729
Saved in:
2
The undervaluation of corporate reputation as a supplier selection factor: An analysis of ingredient branding of complex products in the manufacturing industry
Lienland, Bernhard
;
Baumgartner, Alexander
;
Knubben, Evelyn
- In:
Journal of purchasing and supply management
19
(
2013
)
2
,
pp. 84-97
Persistent link: https://www.econbiz.de/10010138300
Saved in:
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