Korgaonkar, Pradeep; Bay O’Leary; Silverblatt, Ronnie - In: International Journal of E-Business Research (IJEBR) 5 (2009) 4, pp. 39-54
This study was conducted to help understand the factors involved in building a successful website. A national survey of professionals in the areas of Web site design and development were contacted. Based on past published writings in the literature eight factors were identified as critical to...