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Beach, David
Srinivasan, V.
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Journal of marketing research : JMR
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Integrated Product Design for Marketability and Manufacturing
Srinivasan, V.
;
Lovejoy, William S.
;
Beach, David
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 154-163
Persistent link: https://www.econbiz.de/10006675249
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