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~person:"Bearden, William O."
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Werbung als Investition
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Werbungsbetrieb
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Einzelhandel
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Bearden, William O.
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Retail control
1
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ECONIS (ZBW)
2
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Guidelines for advertising media management
Bearden, William O.
;
Teel jr., Jesse T.
;
Durand, Richard M.
- In:
Journal of small business management : JSBM ; a joint …
16
(
1978
)
1
,
pp. 34-40
Persistent link: https://www.econbiz.de/10001881843
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2
Zero based budgeting and retail management
Bearden, William O.
;
Weaver, K. Mark
- In:
Retail control
46
(
1978
)
2
,
pp. 18-27
Persistent link: https://www.econbiz.de/10001881887
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