Purpose – This paper seeks to examine business strategy from the small firm and enterprise development perspective. It aims to advocate the value of a well‐considered strategy for the venture for superior business performance and consider the ways in which entrepreneurs can devise, control...

This paper first considers the role and characteristics of the small firm and its collective, the small business sector. A brief examination of the small firm discourse and research agenda is provided. The following section undertakes a critical examination of the small firm management context....