Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - Institut for Marketing og Organisation, Aarhus Universitet - 2005
Food retailers present consumers with a complex market offering. They offer consumers an assortment of products sourced from numerous suppliers, along with various services within a retailer-controlled environment (Burt & Sparks 2002). Food retailers aim to offer an assortment of products and...