Shankar, Amit; Yadav, Rambalak; Behl, Abhishek; Gupta, … - In: Journal of Consumer Marketing (2021)
Purpose: This study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the mediating effects of perceived privacy and security concerns and how these mediating effects are moderated by corporate...