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Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies
Behl, Abhishek; Jayawardena, Nirma Sadamali; Bhardwaj, … - In: Technovation : an international journal of technical … 129 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014451469
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Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu; Jain, Kokil; Behl, Abhishek; Pereira, Vijay; … - In: Journal of business research : JBR 139 (2022), pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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Gamification and e-learning for young learners : a systematic literature review, bibliometric analysis, and future research agenda
Behl, Abhishek; Jayawardena, Nirma Sadamali; Pereira, Vijay - In: Technological forecasting & social change : an … 176 (2022), pp. 1-24
Persistent link: https://www.econbiz.de/10013337350