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Gamification
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Bekk, Magdalena
Klein, Kristina
30
Zhang, Bryan Zheng
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Ziegler, Tania
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Garvey, Kieran
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Völckner, Franziska
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Rauchs, Michel
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Blandin, Apolline
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Suresh, Krishnamurthy
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Melnyk, Valentyna
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Rau, P. Raghavendra
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Umer, Zain
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Alam, Nafis
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Burton, John
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Pawee Jenweeranon
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Zhang, Bryan
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Barton, Mary Emma
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Chen, Hung-Yi
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Closs, Cecilia López
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Eppmann, René
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Hao, Rui
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Huang, Eva
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McKain, Grigory
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Paes, Felipe Ferri de Camargo
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Soriano, Miguel
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Wanga, Charles
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Wenzlaff, Karsten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René
;
Bekk, Magdalena
;
Klein, Kristina
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 98-115
Persistent link: https://www.econbiz.de/10011920070
Saved in:
2
WTG (Way to Go)! : how to take gamification research in marketing to the next level
Eppmann, René
;
Klein, Kristina
;
Bekk, Magdalena
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
4
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011939684
Saved in:
3
All that glitters is not gold : an investigation into the undesired effects of gamification and how to mitigate them through gamification design
Bekk, Magdalena
;
Eppmann, René
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10013471033
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