Dunning, John H.; Pak, Yong Suhk; Beldona, Sam - In: International Business Review 16 (2007) 5, pp. 531-548
In industries dominated by franchising as the dominant mode of entry there is a tendency that franchisors pursue different ownership strategies. We test ownership strategies of international franchisors using Dunning's 'envelope' Ownership, Location and Internalization (OLI) paradigm. The...