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~person:"Belk, Russell W."
~person:"Lusk, Jayson L."
~person:"Rajagopal"
~type_genre:"Bibliografie enthalten"
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Belk, Russell W.
Lusk, Jayson L.
Rajagopal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Understanding consumer behavior and consumption experience
Rajagopal
;
Castano, Raquel
-
2015
developing successful
marketing
strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the …
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