"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through...

Theory on identity negotiations posits that a person's identity construction project ceases upon death. We tested this proposition using death ritual consumption experiences of consumers in Asante, Ghana, West Africa. We found that bereaved Asante consumers engage in conspicuous ritual...