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Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland; Landschulze, Sebastian; Scheunert, Uta - 2009
Persistent link: https://www.econbiz.de/10003844155
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Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland; Landschulze, Sebastian - 2006
Persistent link: https://www.econbiz.de/10003373688
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Intermediation and investment incentives
Belleflamme, Paul (contributor); Peitz, Martin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003393373
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Intermediation and investment incentives
Belleflamme, Paul; Peitz, Martin - 2007
Persistent link: https://www.econbiz.de/10003459719
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Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland - 2006
Persistent link: https://www.econbiz.de/10003243146
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Intermediation and investment incentives
Belleflamme, Paul (contributor); Peitz, Martin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003386869
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Intermediation and investment incentives
Belleflamme, Paul; Peitz, Martin - 2006
Persistent link: https://www.econbiz.de/10013440708