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~person:"Bellman, Steven"
~person:"Kruse, Jörn"
~subject:"Mediensektor"
~subject:"Werbewirkung"
~subject:"Werbung"
~subject:"World"
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Bellman, Steven
Kruse, Jörn
Corneo, Giacomo
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6
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Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
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ECONIS (ZBW)
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1
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
2
Protektionismus bei audiovisuellen Dienstleistungen
Kruse, Jörn
- In:
Zukunftsprobleme der Weltwirtschaftsordnung
,
(pp. 99-131)
.
1996
Persistent link: https://www.econbiz.de/10001317773
Saved in:
3
Regulation and concentration policy in the media markets
Kruse, Jörn
- In:
Multimedia - potentials and challenges from an economic …
,
(pp. 43-63)
.
1997
Persistent link: https://www.econbiz.de/10001321949
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on
television
and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
6
Regulation and concentration policy in the media markets
Kruse, Jörn
-
1997
Persistent link: https://www.econbiz.de/10013453072
Saved in:
7
Liberalisierung und Protektionismus bei audiovisuellen Dienstleistungen
Kruse, Jörn
-
1993
Persistent link: https://www.econbiz.de/10013401395
Saved in:
8
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
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