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~person:"Bellman, Steven"
~subject:"Fernsehwerbung"
~subject:"Mediensektor"
~subject:"Werbung"
~subject:"World"
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Bellman, Steven
Corneo, Giacomo
8
Kind, Hans Jarle
8
Nilssen, Tore
8
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7
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7
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2
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Journal of business research : JBR
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Viewing time as a cross-media metric : comparing viewing time for video advertising on
television
and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
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