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~person:"Bender, Gunnar"
~subject:"Customer integration"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Web 2.0 : neue Perspektiven für Marketing und Medien
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ECONIS (ZBW)
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Die Marketingrevolution in Zeiten von Web 2.0 : Herausforderungen und Chancen für ein neues beziehungsaktives
Kundenmanagement
Bender, Gunnar
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 143-157)
.
2011
Persistent link: https://www.econbiz.de/10008666778
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Kundengewinnung und -bindung im Web 2.0
Bender, Gunnar
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 173 - 190)
.
2008
Persistent link: https://www.econbiz.de/10014559560
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