Bendor, Jonathan; Huberman, Bernardo A.; Wu, Fang - In: Journal of Economic Behavior & Organization 72 (2009) 1, pp. 290-304
We present a model for the diffusion of management fads and other technologies which lack clear objective evidence about their merits. The choices made by non-Bayesian adopters reflect both their own evaluations and the social influence of their peers. We show, both analytically and...
