According to neoclassical economic theory, a stated preference elicitationformat comprising a single binary choice between the status quo and one alternative isincentive compatible under certain conditions. Formats typically used in choiceexperiments comprising a sequence of discrete choice...

There is a growing body of evidence in the non-market valuation literaturesuggesting that responses to a sequence of discrete choice questions tend to violate theassumptions typically made by analysts regarding independence of responses andstability of preferences. Heuristics such as value...