This paper provides a detailed examination of the marketing of Hadrian’s Wall in northern England. The focus of this case is built around two themes which encapsulate the complexities and challenges of marketing such a place entity: (1) the Wall’s existence as an historical monument of...

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private...

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private...