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Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory

Bennur, Shubhapriya; Jin, Byoungho - In: Journal of fashion marketing and management 17 (2013) 3, pp. 306-321

Persistent link: https://www.econbiz.de/10009784779

Curriculum internationalization focusing on India : pre- and post-assessment of student learning

Jin, Byoungho; Bennur, Shubhapriya - In: Journal of teaching in international business 23 (2012) 1, pp. 31-45

Persistent link: https://www.econbiz.de/10009566312

Retailing in emerging markets

Bennur, Shubhapriya (ed.); Halepete, Jaya (ed.) - 2018 - 2nd edition

of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each …. China -- 5. India -- 6. Russia -- 7. Turkey -- 8. Thailand -- 9. South Korea -- 10. Mexico -- 11. Future of Emerging Markets …

Persistent link: https://www.econbiz.de/10011655431

Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory

Bennur, Shubhapriya; Jin, Byoungho - In: Journal of Fashion Marketing and Management: An … 17 (2013) 3, pp. 306-321

. Built on Kano's theory, this paper seeks to categorize important apparel attributes in USA (developed country) and India … involved questionnaire surveys from a sample of 670 college students in two countries: the USA (335) and India (335). Data was … collected from a Midwestern university in the USA and from colleges affiliated with a university in southern India. Findings …

Persistent link: https://www.econbiz.de/10014868453

Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory

Bennur, Shubhapriya; Jin, Byoungho - In: Journal of fashion marketing and management 17 (2013) 3, pp. 306-321

Persistent link: https://www.econbiz.de/10010184340