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~person:"Benson, Purnell H."
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Werbung als Investition
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Benson, Purnell H.
Simon, Julian Lincoln
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Journal of advertising research
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ECONIS (ZBW)
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Bivariate normal distribution to calculate media exposure
Benson, Purnell H.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 41-47
Persistent link: https://www.econbiz.de/10001900296
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2
Individual exposure to advertising and changes in brands bought
Benson, Purnell H.
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 27-31
Persistent link: https://www.econbiz.de/10001900309
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