The airline industry is one of the fastest growing industries in the world, and one of themain industries that is affected by globalization (Harvey & Turnbull 2002, p. 1).According to the International Air Transport Association (IATA 2004), the number ofpassengers traveling on scheduled flights...

In this paper, the relevance of political stakeholders and political activities in German multinational corporations (MNCs) is examined. The focus is on three main questions: First, which political stakeholders influence the behavior of MNCs? Second, which political activities do MNCs develop to...

In this paper, the need and potential for standardization of human resource management (HRM) at the Star Alliance, the largest strategic alliance in the airline industry, is analyzed. The study shows that, in contrast to other functions such as procurement, IT systems, facilities and marketing,...

Der Beitrag beschäftigt sich mit einer detaillierten Analyse des Public Affairs Management in Multinationalen Unternehmungen. Insbesondere werden deutsche Unternehmen in Russland und dabei die Beziehungen zu ihren nicht marktlichen Interessengruppen untersucht. Begonnen wird mit der Darlegung...