Ray, Sourav; Wang, Li; Levy, Daniel; Bergen, Mark - 2019
in material, labor and managerial costs. The presumed benefits of ESL, for example, tend to be focused around lower price … adjustment costs (PAC), also known as menu costs. However, ESL not only can save PAC but may also enable the retailer to price … leveraging value in information for consumers. However, ESL’s impact on prices is nuanced, based on the retail strategy (EDLP, HI …