Ray, Sourav; Wang, Li; Levy, Daniel C.; Bergen, Mark - 2019
field experiment, we assess such impact of ESL by studying how it shapes retail pricing practices and outcomes. Our general … leveraging value in information for consumers. However, ESL's impact on prices is nuanced, based on the retail strategy (EDLP, HI …-LO) being used. Papers quantifying emerging technologies' impact on retail outcomes are sparse, even fewer investigating their …