Purpose – The purpose of this paper is to focus on the potential role and use of online social media to influence sport participation in youth aged 12 to 17 years by responding to two specific research questions: what is the nature of the online “marketplace” among youth?; and what is the...

This paper explores adolescent sport participation. Using the most recently available national statistics, the paper presents a concise and current description of sport participation among Canadian adolescents aged 15 to 19; traces the trends in Canadian adolescent participation from 1992 to 2005...