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~person:"Berger, Jonah"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Berger, Jonah
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How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
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2012
Persistent link: https://www.econbiz.de/10009505617
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Escaping the crosshairs : reactance to identity
marketing
Bhattacharjee, Amit
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Berger, Jonah
;
Menon, Geeta
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2010
Persistent link: https://www.econbiz.de/10009377076
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