Automatisierung verändert Schritt für Schritt die Arbeitsweise von Kommunikationsabteilungen. Die Communication Insights "The power of bots" fasst die Ergebnisse des Forschungsprojekts der Universität Duisburg-Essen zusammen. Dabei geht es vor allem um zwei Schwerpunkte: CHATBOTS: Welche...

The COVID-19 pandemic has accelerated changes in almost all areas of society, creating new opportunities but also threatening the success of corporate communications. How can communication experts tell the important trends apart from the unimportant ones? A research team from Leipzig University...

In recent months, the world has changed faster than ever. It’s not easy for communications managers to keep track of all these changes, not to mention advise their top management and adjust corporate communications accordingly. Therefore, a research team from Leipzig University and University...

How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdam (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate...

Automation is gradually changing in the way communications departments work. The new issue of Communication Insights "The power of bots" summarizes the results of the research project by the University of Duisburg-Essen. The study focusses on two aspects: Chatbots: How can communications...

The COVID-19 pandemic has accelerated changes in almost all areas of society, creating new opportunities but also threatening the success of corporate communications. How can communication experts tell the important trends apart from the unimportant ones? A research team from Leipzig University...

In recent months, the world has changed faster than ever. It's not easy for communications managers to keep track of all these changes, not to mention advise their top management and adjust corporate communications accordingly. Therefore, a research team from Leipzig University and University of...

How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Duisburg-Essen (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate...