//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bergkvist, Lars"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Research Methodology in Market...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand equity
1
Brand image
1
Brand management
1
Cognition
1
Consumer behaviour
1
Definition
1
Involvement
1
Knowledge accumulation
1
Kognition
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Market orientation
1
Market research
1
Marketing management
1
Marketing research
1
Marketingmanagement
1
Marktforschung
1
Need for cognition
1
Operationalization
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bergkvist, Lars
Eisend, Martin
200
Kuß, Alfred
73
Tomczak, Torsten
18
Kuss, Alfred
13
Kleinaltenkamp, Michael
11
Rosengren, Sara
9
Koch, Jochen
8
Tarrahi, Farid
8
Kreis, Henning
7
Langer, Alexandra
7
Petermann, Arne
7
Schuchert-Güler, Pakize
7
Haedrich, Günther
6
Küster-Rohde, Franziska
6
Reinecke, Sven
6
Wildner, Raimund
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Hudders, Liselot
3
Jacoby, Jacob
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Steinhagen, Josefine
3
Strothmann, Karl-Heinz
3
Thiel, Dieter
3
Voorveld, Hilde
3
Ziegler, Rainer
3
Baumgarth, Carsten
2
more ...
less ...
Published in...
All
Journal of advertising
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Changes in definitions and operationalizations in advertising research-justified or not?
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 468-476
Persistent link: https://www.econbiz.de/10014305468
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->