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Bergman, Karyn
Hill, Ronald Paul
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Enhancing the Consumer-Product Relationship: Lessons from the QVC Home Shopping Channel
Stephens, Debra Lynn
;
Hill, Ronald Paul
;
Bergman, Karyn
- In:
Journal of business research : JBR
37
(
1996
)
3
,
pp. 193-200
Persistent link: https://www.econbiz.de/10006739166
Saved in:
2
Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel
Stephens, Debra Lynn
;
Hill, Ronald Paul
;
Bergman, Karyn
- In:
Journal of Business Research
37
(
1996
)
3
,
pp. 193-200
Persistent link: https://www.econbiz.de/10005474187
Saved in:
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