We conduct an experiment to understand how enrollment defaults affect the take up and impact of an education technology. We show that a standard and simplified opt-in process induce low take up. Automatically enrolling parents increases adoption significantly and improves student achievement....

We conduct an experiment to understand how enrollment defaults affect the take up and impact of an education technology. We show that a standard and simplified opt-in process induce low take up. Automatically enrolling parents increases adoption significantly and improves student achievement....

We conduct a field experiment to understand how the strategies organizations use to implement new technologies affect their adoption and efficacy. Specifically, we show that the standard strategy schools use to introduce a text message alert system for parents — online signup — induces...

A field experiment examines how enrollment defaults affect the take-up and impact of an education technology (N=6,976). It shows that a standard (high-friction) opt-in process induces extremely low parent take-up (1%), while a simplified process yields higher take-up (11%), but both fail to...