This research uses a survey instrument in the United States and Italy to examine the relationship between consumers’ demographics, attitudes, and behaviors toward food purchasing and their self-described desire to lose weight. Approximately two-thirds of consumers in the United States and...

This research compares the attitudes of consumers in the United States, Italy and Japan toward food characteristics. The U.S. and Japanese consumers had relatively positive attitudes toward genetically modified food, while the Italian consumer had relatively negative attitudes. The Italian...