Showing 1 - 10 of 14
Persistent link: https://www.econbiz.de/10003839262
Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...
Persistent link: https://www.econbiz.de/10003811505
Persistent link: https://www.econbiz.de/10003854364
Persistent link: https://www.econbiz.de/10003813859
Persistent link: https://www.econbiz.de/10009514115
Persistent link: https://www.econbiz.de/10003250486
Persistent link: https://www.econbiz.de/10003168259
question. A South African lender sent letters offering incumbent clients large, short-term loans at randomly chosen interest …
Persistent link: https://www.econbiz.de/10013235304
question. A South African lender sent letters offering incumbent clients large, short-term loans at randomly chosen interest …
Persistent link: https://www.econbiz.de/10012466779
Persistent link: https://www.econbiz.de/10008699291