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An investigation of two issues in the use of students as surrogates for housewives in consumer behavior studies
Hawkins, Del I.; Albaum, Gerald; Best, Roger - In: The journal of business : B 50 (1977) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10003465513
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Retailing strategy for customer growth and new customer attraction
Albaum, Gerald; Best, Roger; Hawkins, Del - In: Journal of business research : JBR 8 (1980) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10003465657
Cover Image
Retailing strategy for customer growth and new customer attraction
Albaum, Gerald; Best, Roger; Hawkins, Del - In: Journal of Business Research 8 (1980) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10005466311
Cover Image
An Investigation of Two Issues in the Use of Students as Surrogates for Housewives in Consumer Behavior Studies.
Hawkins, Del I; Albaum, Gerald; Best, Roger - In: The Journal of Business 50 (1977) 2, pp. 216-22
Persistent link: https://www.econbiz.de/10005781676