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~person:"Bettman, James R."
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
~type_genre:"No longer published / No longer aquired"
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The making of decisions : a re...
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Bettman, James R.
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Minimizing negative emotions as a decision goal : investigating emotional trade-off difficulty
Luce, Mary Frances
;
Bettman, James R.
;
Payne, John W.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 59-80)
.
2005
Persistent link: https://www.econbiz.de/10003932974
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